Summary
In Sales Territory Management, we discussed how important it is that the sales
manager relates field sales activity directly to the goals and results (objectives)
of the marketing plan. To do this, it is necessary for the sales manager to:
Provide the field sales person with the necessary information to help
them to prioritize their field sale activity
Provide direction and follow up the salesperson's activity
Ensure that the marketing plan of the company stays on track by
focusing and targeting the sales activity of all salespersons in the
company