Sales & Marketing Management

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Summary


The effective territory manager keeps very detailed records on regular clients
and prospects. It is the one very important way to ensure a regular flow of
business.


In Developing Market and Sales Force Potential, we have shown how the
territory manager develops the market through implementing
the ideas discussed in the five main components of territory
management. Moreover, we have shown methods that can be
used by the salesperson to develop their potential as a territory
manager.


It is extremely important that the sales and marketing manager translates or
expresses the marketing plan and the market strategy of the company to the
company's staff.


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