Target marketing is an expression of the marketing plan.With appropriate target marketing and good sales territory management, your
business will have fewer peaks and valleys.
With suitable target marketing, your marketing activity will be much better
than throwing darts at the wall in hopes of hitting the target.
The ideas presented in Developing Market and Sales Force Potential will
help you to hit consistently the target.
Every salesperson needs to know:
What part their territory plays in the target-marketing plan?
What results are expected of them?
How those results will be achieved?
How the results will be measured?
What support they will receive in order to accomplish the goals set?