The key is training, managing, and motivating your staff in a sophisticated and
professional manner.
During either a tough business period or when business in the market is very
competitive, customers are frequently:
However, they are still buying, and notwithstanding sales/wage ratios, if you
want to maximize sales they must be served well by sufficiently trained
competent salespeople.
If they are not served adequately, they will simply go somewhere else and
you are unlikely to see them again for a long time.- Understand the business climate
In recessionary times, the first cuts in costs made are staff cuts. They can be
made quickly and see the results immediately.
Nevertheless, cutting back in customer service can be devastating to your
business.
In fact, the key to making your business recession proof is by providing
superior customer service.
Surveys of consumers across Canada and the U.S.A. consistently confirm that
many salespeople shock consumers by exhibiting:
Consequently, after you have spent big bucks on advertising, promotional
materials, and attractive point-of-sale presentations, unprofessional salespeople
can turn off the customer or client and effectively scuttle your marketing
program.
Worse yet, how many times have you visited a store and could not find
salespeople to assist you? Management has cut staff but they likely have cut
sales, too.Fewer in number
Better informed
More selective than ever before about their purchases
Looking for sales or competitive pricingApathy Incompetence Rudeness