- Understand customer attitudes and preferences
Customers today are smarter than ever and they are keenly aware of the power
they wield in the marketplace.
Customers' expectations
Customers don't just expect to be served well; they demand to be served well.
By selecting your business, they are saying:
Û I've selected your business out of the many that are available to me
Û I expect to be served by knowledgeable, competent, and courteous
staffToday, consumers are not just looking for a bargain—they are looking for
value from the businesses they patronize and that include superior service.
When you think of it, as a businessperson, you can't do
too much about fixed costs or outside forces like:
However, you can directly affect the quantity and
quality of service that your customers receive.
How to maximize customer sales
There are a number of ways that you, as a business, can improve the attitudes
of customers and, at the same time, achieve increased levels of satisfaction.
Some of them are:
- Complete a detailed marketing study at regular intervals, not just at the
beginning of a new business.
You need to analyze regularly
Û Who are your customers
Û Where do they come from
Û What are their needs
Energy costs
Inflation
Interest Rates