Sales & Marketing Management

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  1. Put yourself in your customers' shoes and pretend that you have come into
    your place of business for the first time.
    It is a good idea to ask frequently your customers for their input on how
    they view your business.

  2. Make it easy for the customer to buy.


Get in the habit of measuring everything you do in your operation in terms
of:

Does this make it easier for the customers to buy?



  1. Take the hassle out of the shopping process.


Make sure that their needs are met efficiently and pleasantly.
Impress the customer today and they will tell their friends.

Remember to:
Assist the customer to reach the right area of your business by
providing clear signage
Don't take the appearance of your business for granted because
you see it every day
Don't allow your business to become cluttered, confusing, and
unfriendly
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