Sales & Marketing Management

(nextflipdebug5) #1

  1. Show respect and appreciation for their patronage.


Leaving the customer with a good feeling about their purchase will ensure
their return.

Maximizing your employee potential


A key part of maximizing customer potential is ensuring that:


These are essential factors in maximizing your employees' potential to provide
good customer service.


There are a number of ways of showing customer appreciation:
Small gifts (rewards for frequent purchases, at special events or
holidays)
A sales event may include a preferred customer event by special
invitation, an additional discount for preferred customers, or pre-
sale invitations for preferred customers
Special events are possible, such as an Open House with a BBQ, a
Grand Opening, an Anniversary Sales Event, and events
commemorating special holidays

You have hired the right people to provide the kind of customer service
that makes it easy for customer to buy and encourages customers to
deal with your company again.
You ensure that employees are adequately trained to provide good
customer service
You meet regularly with employees to discuss ways that customer
service can be improved
Free download pdf