Sales & Marketing Management

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  1. Have weekly staff meetings to get valuable feedback from staff


Schedule these meetings for the convenience of staff, not for the
management's convenience.
The meetings should be at the beginning of a shift rather than the end of
one. As well, they should be on business time.
Hold three or four meetings to include all staff members.
Staff meetings should be short (15 minutes or so)
An agenda should be prepared for these meetings.
Staff should feel free to provide input to the agenda.
If an issue is too involved to cover in these brief meetings, defer it to a
special meeting.
The weekly meetings should always include the following general areas of
discussion:

Feedback on customer concerns and needs
Ways to remove any perceived barriers that do not make it easy for
the customer to buy
Improvement of systems or procedures to make it easy for customers
to buy
Merchandising ideas that may improve the presentation of products
or services and make it easy for customers to buy
Visual presentation ideas such as colours, interior and exterior
signage including corporate, product and directional signage that
will get the consumers' attention and make it easy for them to
buy
Feedback on competitive activity
Issues of general concern to employees
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