Sales & Marketing Management

These types of businesses have used this questionnaire effectively:

The marketing questionnaire

The questionnaire is divided into eleven areas. You can decide in what order
you want to work through these questions. You may need to return to some of
the questions to add to your answers or to modify them.

Professional

services

Retail

Wholesale

Distribution

Manufacturing

Sales and service

There are a number of points to remember before starting.

The questionnaire will be as useful as you make it.

You will get out of it what you put into it.

It is a tool to help you examine critically your business from a

marketing perspective.

Take your time and give each question your thoughtful consideration.

After you have finished, it is a good idea to wait a day or two and then

review your answers to see if you would change any of your

opinions.

You are the expert when it comes to your business.

General information about your

business

Products/services

Trends/sales patterns

Market research

Market share

The competition

Customers

Advertising/promotion

Economic patterns

Scope for growth

Summary