Sales & Marketing Management

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Final summary of sales staff management


In the Sales and Marketing Management material, we have presented and
discussed the important areas of knowledge that are the concern of a sale and
marketing manager or a sales manager. We have presented a number of
practical tools and methodologies that may be used to:


Good sales managers know that it is not easy to implement these ideas and
methods because interacting with and motivating people is a complex task and
requires analysis, insight, and adaptation to new situations. Managing and
motivating the sales staff is the biggest challenge of a sales manager's job!


The range of skills and methods presented here take constant practice to apply
effectively.


A good sales and marketing manager or sales manager knows that to realize
the goals of the company the employees of the company will have to be
motivated and working as a team.
Creating the working environment that will make this happen is the greatest
management challenge.

You have learned sales management techniques that you should be able to
apply in your business now. You have learned how to handle common sales
management situations. Now, you need to practice them. Without practice, you
will loose even the knowing.


You should have gained some insight into your own management style and
leadership skills. Good managers know they must constantly work on
improving their leadership skills and improvement only comes with constant
practice in real life situations.


Û Effectively implement a marketing plan and target marketing plan
Û Train salespeople and maximize their performance
Û Manage, motivate and direct salespeople
Û Improve management and employee communications
Û Improve the people management skills of management
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