Sales & Marketing Management

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The Democrat


The (^) ddeemmooccrraatt is team oriented and accepts responsibility for leadership.
Nevertheless, rather than giving strong personal direction to the group for
setting goals and achieving them, the Democrat chooses to consult with the
group to arrive at a consensus on these issues.
This style of leadership is common among, but not
exclusive to:
Û Groups of professionals where the training,
experience, and educational background of the
manager and staff are not very different
Û People who are equally talented
Û People who are self-starters in situations that require little supervision
Û Teams of people who are task oriented or have common objectives
The upside
The Coach adapts quickly to the needs
of the moment.
The Coach is able to adapt to each
individual employee to get the job
done.
The Coach has a talent for motivating
the employee and making them
feel that their efforts are valued.
The Coach has a talent for motivating
groups of people to work together
and feel that their efforts are
valued.
The Coach generally demands and
receives great loyalty from staff.
The downside
The Coach is frequently not
administratively strong.
There can be a tendency to become
too immersed in the team.
The Coach may tend to become too
close to individuals and their
problems.

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