- What recourse do you offer to customers who, for some reason, are
dissatisfied with their purchase from your business establishment? - What do you think your customers most appreciate about your business and
its range of services? - Do you think your customers park with ease when coming to your business
or do you think parking presents problems for customers? - If customers pay for parking, do you offer any form of compensation?
If so, what do you offer?- Do you have any after sale or service follow-up procedure?
Please specify.- Do you offer any complimentary coffee to customers?
- Do you have clearly marked washroom facilities for customer use?
- Do you offer any incentive for prospective customers to leave their names
and addresses?
C. Trends/Patterns
Look at your past revenue
patterns to see when your
revenue peaks and valleys
occur. Mark your highs and
lows on the calendar below.
You don't have to mark each
month—just enough to show
the annual patterns. You can
join them with a line if you
prefer. If the pattern has
changed recently, indicate the
pattern in the last 12 months.
(This example (to the right) is
not complete.
- Are your current revenues less than, same as or greater than they were this
time last year? - How would you describe the marketplace for your range of services?
What negative or positive factors do you think you will need to address in
future advertising activities?- What do you consider your slowest time of the year?
VolumeJan. Feb. March April May JuneHigh salesAverage
sales
Low sales