Summary of Sales & Marketing Management
In Sales and Marketing Management, you have viewed the essential
knowledge and skills required by any business manager or owner to manage
their business from a sale and marketing perspective.
The ideas and methods presented here may be put to use in your business
immediately. These ideas and methods are universal in nature and really
apply to the operation of any business.
The examples shown and the forms and questionnaires illustrated may need
to be adapted to your business.The success or failure of your business depends ultimately on the sale of its
offerings. Developing, implementing, and managing the marketing strategy is
about Sales and Marketing Management.
As you reviewed the material in this material, we suggest that you frequently
consider how these ideas apply in your business and how these help would you
to fine-tune your sales and marketing management skills.
If you are the owner or general manager of a small company, you fulfill the
roles of both Marketing Manager and Sales Manager.
In medium size and larger companies, the role of Sales and Marketing
Manager may be split into two functions, Sales Manager and Marketing
Manager.
In practice, there can be a lot of crossover in areas of responsibility and the
duties will vary with the company.One of the primary lessons that you should have learned was the importance of
people to any business. Good Sales Managers and Marketing Managers know
that it is not possible to implement any of the ideas presented and discussed in
this material without the full involvement and support of the people in the
company.