Personal Performance Outcomes (PPO)—is a way of measuring the efforts of
the individual and a group. An organized way of monitoring and rating the
performance of people in the organization for the purpose of compensation.
Ideally, PPO are prepared with employee input and include key corporate
goals, personal goals and special projects that will develop and enhance
individual abilities.
Product—the needs satisfying offering of a business. It includes physical goods,
services, features, quality level, installation, instruction, warranty, product
lines, packaging, and branding.
Point of sale (POS)—This term is used to describe anything that occurs at the
point where goods are displayed or a transaction is made.
Potential sales—are sales that are estimated to be achievable for a measured
period of time
Reinforcement-is to add to, strengthen an object, or in the context of this course
the encouragement of behaviour.
Target market—is a homogeneous (similar) group of customers to whom a
company wishes to appeal.
The specific individuals, distinguished by socio-economic, demographic,
and/or interest characteristics, who are the most likely potential customers for
the goods and/or services of the business.
Target marketing strategy—is a marketing strategy designed to reach a certain
group or groups of customers