Summary
In The Importance of Media planning, we have discussed how the media
plan is the expression of the marketing strategy of a company.
You have learned something about the various media
forms. In addition, you have learned how important it
is to coordinate the use of the various media forms
in order to obtain the best return for your
advertising dollar.
Paying close attention to your media plan will
certainly save on advertising costs and it will pay big dividends in the
results achieved.