The point of the foregoing discussion is to emphasize how important the
product mix is and how important suppliers of complementary or accessory
products are to the success of the business. Every business and the market it
serves will be different. The product mix is so important to business success
that it should be regularly reviewed.
- What is your product mix? Alternatively, what will your product mix be?
- List the product mix for each major product or group of products.
- Why have you made this decision about your product mix or product
mixes? - How will your decision benefit your business?
- How will your decision serve your customers?
- Who will your suppliers be for the various aspects of your product mix?
You may need to review your various suppliers before making your decision
concerning the complementary accessory products that you require for your
product mix.