Sales & Marketing Management

2. How many levels of quality does a supplier offer within a product class?
   Will all levels of quality perform adequately?


3. What is the selection offered within each quality level?


4. Do you have other questions that will help you understand product quality
   and selection?

It takes time to do this research. Good informational sources are:

Industry publications

Consumer publications (Consumer

Reports)

The Better Business Bureau

Other major users in the market

Friends and neighbours

Personal use

See Appendix in The Business Plan

for more resources

Use the above questions for the various suppliers or kinds of suppliers.

FFoorr iinnssttaannccee::

In decorative products, this might be the variety of colours available in each

quality level.

If the product was an automobile tire, it might be the sizes available in a certain

level of quality.