makes oneclient happy, will not
necessarily make another client
happy.
How to make clients happy
is a subject that could easily fill
an entire book, but the most
effective way to start in that
direction is to ask your clients
what they want. Using sample
photographs before the session
starts can help you to clearly
define the type of portrait and
posing the client has in mind,
and this will start you in the
right direction.
Talk with each client about
the areas of their body and face
that they feel they have prob-
lems with. And remember, we
create a product that is sold on
emotions, not need. So even if
you don’t see a problem with
the client, if they see one, you
will need to address the problem
before you will make a sale.
When you start finding out
these things from your client,
you can begin to create portraits
that are tailored to their tastes,
instead of trying to sell them on
purchasing portraits that are tai-
lored to yours. There will be a big difference in sales and a big dif-
ference in how happy the client is with the outcome of the session.Learning Posing.
When it comes to posing, many photographers get overwhelmed—
like those people who get a new satellite dish with 150 channels and,
instead of directing their attention to what’s on, start worrying
about what elseis on. As a result, many photographers focus on
increasing the number of poses they offer to their clients when they
would really be better off improving the quality of these poses and
speed at which they direct their clients into them. Once the current
poses are mastered and can be repeated easily, then you can look to
developing new poses.
INTRODUCTION 11Using sample photographs before the ses-
sion starts can help you to clearly define the
type of portrait and posing the client has in
mind.