Posing that makes a client look attractive is a goal for all

professional photographers. When posing is also tailored

to fit the purpose for which the portrait is to be taken, coordinates

with the overall feeling and style you are creating for your client,

andmakes the client look outstanding, you are creating portraits

that are worth every penny you charge for them.

Give your best to each client. So many photographers pull out

all the stops for the beauty queens and just run through the session

for those clients who are more “photographically challenged.” You

won’t become the best photographer you can be by making beauti-

ful people look beautiful; you’ll become a better photographer when

you learn to make everyone look good.

Every senior who walks into my studio, whether the child of the

mayor or the child of a farm worker, gets my very best—because that

is what every client deserves. Because I pull out the stops with every

client, I enjoy the success this profession can bring. If you can devel-

op the ability to see the beauty in each client, you too will enjoy one

of the most fascinating professions in the world. If, like many pho-

tographers, you lump clients into two types (the beautiful, and the

ones who make you work harder), you will find that your sales are

pretty good on only about 25 percent of your clients. Good luck

making a living with that kind of sales.

Look to learn, look to grow, and remember the words of my

father, “As long as a man thinks of himself as green, he is growing;

it’s only when he considers himself grown that he begins to die.”

May you always be growing, and good luck on your journeys!

IN CLOSING 121

IN CLOSING.

Because I pull out the stops with

every client, I enjoy the success

this profession has brought to me.