vidual client. This is completely the opposite of the way all of us
learn photography. We are taught that every detail of every portrait
we take should be selected to fit our taste and designed for our own
purposes. The greatest hurdle photographers must make is getting
over the “photographers know best” way of thinking. Most photog-
raphers like to think of themselves as artists, free spirits who get to
create little works of art—but someone else has to live with that
“art.” And in the end, the client and their money will determine if
it is art or not! The truth is that art is in the eye of the buyer, not
the creator.
Tradition is another old friend of photographers that must be
dealt with. The outdated and obsolete theories of posing taught to
young photographers as a start for learning classic art theory are
INTRODUCTION 7In traditional posing, women were supposed
to look passive. That just doesn’t suit the
women of today.
The greatest hurdle photogra-phers must make is getting overthe “photographers know best”way of thinking.