The Millionaire Mindset

191

Millionaire

Today

is a

GreaT

d ay

The Total effort ...

product, service, price, and

promotion must be adapted

to the needs and wants of

customers.

HOW?

Ask them. Take a marketing survey.

If you ask, they will tell you. Listening is the

key to success. Surveys shouldn’t take longer

than three minutes to complete.

sTraTeGy 8-11:

become basic.

If Superman can fly, so can I. Heck, I am Superman!

Suppiah Periasamy

CEO, McCurry Restaurants

Concentrate on the basics. The single most important job remains the same: to

get and keep customers. When you have customers, you have sales. It’s that simple. Help

your customers solve their problems better than anyone else does. Don’t assume you have

the answers. Learn what “better” means to each customer and prospect. Then, adapt your

product or service so it is perceived as ‘better’ in their eyes.

HOW?

Find four to six positive-minded individuals and do some brainstorming or

masterminding about how you might actually improve on what you are doing in order to

sell more and keep more clients happy.

sTraTeGy 8-12:

Customize and consult.

Customers aren’t looking for “off-the-shelf” solutions to their problems. Continue

to develop new ways to tailor your services to meet precise needs. This means taking more

time to be helpful, understanding and supportive. Now is when more time should be spent

with customers.

“The money I have is

in direct proportion

to the value I’ve

given to others. The

more I give of myself,

incredibly, the more

economic power

comes my way.”

Tod Barnhart