218ContentsThe Ten Realities
6 The Consumer Mindset Has Changed
10 The New Sales & Marketing Model
15 Almost Everything You’ve Learned about Sales and Marketing
Should be Forgotten
22 Traditional Advertising and Marketing No Longer Work
29 They Don’t Care About You
32 You Are Perceived to be the Same (Differentiation)
36 You Are Not Heard Without The Power of Visibility
38 ‘Slick’ is OUT. Credibility is IN
41 How Fast You Close Depends on How Well You Start (Authority)
44 Publishing a Book is The Absolute Best Marketing and Income
Acceleration Tool In This New Economy