226New Marketing Reality 2New Marketing Reality 2
The New Sales & Marketing Model
After years of research on a global scale, we have come to the conclusion that
the reason most sales results suffer so much has to do with the fact that people
do not account for the shift in the consumer mindset. Another way this shows up
is in the way people attempt to build their business or grow their practices. And
this is true across the board, whether we examine the financial services industry
or chiropractic; it doesn’t change all that much for dentists or real estate agents.
Geography does not seem to affect this mismanagement of marketing efforts
either. We’ve tested these realities from Kota Kinabalu in Malaysia to Kanata,
Canada.