264New Marketing Reality 10I can almost hear the excuses...
Who am I to write a book —I’m not credible.
You don’t have to be a Ph.D. to write a book. Write the book. That’s all the credibility you need.
I don’t have time to write a book.
You don’t have to spend a lot of time. We’ll show you how to write a book in less than 40 hours
or use our copyright-free material from our library of chapters.
I’m not sure what to write about.
Just write about your prospect’s biggest problem and how you can solve it with your product or
service or use our patented-pending process for writing the right content.
I can’t afford it.
It does cost money to publish a book and make it work for you. Find sponsors who also want to
get in front of your target market or let us show you how to find people who’ll pay for the entire
project.
I’m a procrastinator.
You can’t keep going like this. Just consider how much you can multiply your business with the
power of a book! You need a coach. That’s what we do.