144 | Graphic Design Theory
top: JESSiCa HElfanD,
William DrEnttEl, anD gE off
HalbEr Spread from Below the
Fold, Danger Issue, Fall 2005, pub-
lished by the Winterhouse Institute.
This self-initiated journal exemplifies
the shift toward design authorship
taking place within the graphic
design industry, as well as within
larger society. Each issue critically
investigates a single topic through
word and image.
right:JESSiCa HElfanD,
William DrEnttEl, anD bE tSy
varDEll The New Yorker website
(redesign), 2007.