Dollinger index
ENTREPRENEURSHIP Strategies and Resources FOURTH EDITION Marc J. Dollinger Kelley School of Business INDIANA UNIVERSITY MARSH PU ...
Copyright © 2008 by Marsh Publications LLC. All rights reserved under the International and Pan-Ameri- can Copyright Conventions ...
Preface vii A Framework for Entrepreneurship 2 Entrepreneurship and the Future 4 What Is Entrepreneurship? 7 Where Is Entrepren ...
Marketing the New Venture 206 The Marketing and Entrepreneurship Interface 208 Marketing Concept and Orientation 299 Marketing ...
Cases MedTrack Rubio’s: Home of the Fish Taco (A) Rubio’s: Home of the Fish Taco (B) Rubio’s Restaurants, Incorpo ...
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Since the publication of the first edition of Entrepreneurship: Strategies and Resources, the field of entrepreneurship has grow ...
viii ENTREPRENEURSHIP Part II of Entrepreneurship: Strategies and Resources describes the environment for entrepreneurship. It p ...
Preface ix evaluating business plans. At the end of the chapter, there are proven tips for the format and presentation, writing, ...
x ENTREPRENEURSHIP ects, or if the course has a corporate component. I cover the issues of Innovator Dilemma and Innovator Solut ...
Preface xi Chapter discussion questions can provide the basis of classroom debate and be used for written assignments. Chapter ...
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ENTREPRENEURSHIP Strategies and Resources 1 ...
A Framework for Entrepreneurship “Twenty years ago students who dared to say they wanted to start their own companies would be s ...
A Framework for Entrepreneurship 3 Entrepreneurship with a Purpose She was well on her way to the top of the corporate game—a se ...
4 ENTREPRENEURSHIP ENTREPRENEURSHIP AND THE FUTURE Nthe new millennium, the ideas, talents, skills, and knowledge that promote e ...
A Framework for Entrepreneurship 5 wherever they can do the most good or make the most money. These workers are international fr ...
6 ENTREPRENEURSHIP Look at Mark Cuban, for example. He is the billionaire owner of the Dallas Mavericks basketball team and co-o ...
A Framework for Entrepreneurship 7 Older people are also participating in a great wave of entrepreneurship. These people are the ...
8 ENTREPRENEURSHIP Lessons for the Hungry and Foolish Steve Jobs, CEO of Apple Computer and Pixar Animation Studios, began his c ...
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