Dollinger index

104 ENTREPRENEURSHIP

Resource Types

and Attributes

Physical resources

Rare

Valuable

Hard to copy

Nonsubstitutable

Reputational resources

Rare

Valuable

Hard to copy

Nonsubstitutable

Organizational resources

Rare

Valuable

Hard to copy

Nonsubstitutable

Financial resources

Rare

Valuable

Hard to copy

Nonsubstitutable

Intellectual/human resources

Rare

Valuable

Hard to copy

Nonsubstitutable

Technical resources

Rare

Valuable

Hard to copy

Nonsubstitutable

Total scores

firm#1#2#3#4#5

Instructions: On a scale of 1 through 7, evaluate the competition’s resource base. A value of 1 indicates
that the firm has absolutely no advantage in the resource area; a value of 4 indicates that the firm
possesses about the same resource capabilities as other industry participants. A value of 7 indicates
that the firm possesses an absolute advantage in the resource category.

Competitive Analysis Grid

FIGURE 3.3 Resource-based Competitive Analysis Grid

Own

Competitors