Securing Investors and Structuring the Deal 323
interactions, (3) the effect of constituents, (4) the role of third parties, and (5) situation-
al and environmental factors.^32 A sixth factor should be added: timing.
Negotiator Characteristics. Hundreds of studies have been conducted on the charac-
teristics of negotiators and how those characteristics influence the process and outcomes
of negotiations. Despite a great deal of interest in this aspect, there is little credible evi-
dence that personality characteristics have a major impact. Occasionally a single study
reveals, for example, that an internal-locus-of-control individual is more likely to yield a
concession or that a high risk taker is a more competitive bargainer. But overall these
studies are inconclusive and little current research is being done on negotiator character-
istics. Only one individual characteristic plays a significant role—experience.
Experienced negotiators fare better than inexperienced ones.
I. The nature of the relationship:
- Is this a distributive or integrative bargaining situation?
- What has been the past negotiating experience with this opponent?
- What future relationship do I wish to have?
II. The goals of the negotiation: - What are my tangible goals in this negotiation?
- What are my intangible goals?
- What are my priorities for the tangible and intangible goals?
- What do I know about my opponent’s tangible and intangible goals and
priorities?
III. The issues: - What is the best deal I can make in this negotiation, given all the information I
have about the situation and the opponents? - What terms and conditions represent a “fair deal”?
- What are my minimum resistance points?
- How would my opponent answer these same questions? Do I have enough
information to answer this question? How can I get this information?
IV. Analysis of the opposition: - What are my opponent’s negotiating characteristics, style, and reputation?
- What are my opponent’s constituents likely to perceive as winning or losing?
V. Strengths and weaknesses: - What are my strengths and weaknesses?
- What are my opponent’s strengths and weaknesses?
- Is my opponent aware of my strengths and weaknesses?
- Is my opponent aware of his or her own strengths and weaknesses?
VI. The negotiating process: - What is my strategy?
- What climate for the negotiations should I set?
- How can I get my opponent to follow a similar pattern?
- What procedural rules should we follow?
a. Timing
b. Locations
TABLE 8.8 Guide for Prenegotiation Planning
c. Agenda
SOURCE: Adapted from R. Lewicki and J. Litterer, Negotiations (Homewood, IL: Irwin, 1985): 72-73.