26 ENTREPRENEURSHIPas individuals with unique personal resources. They were able to enter industries that
appeared to have powerful predatory competitors and go against the odds to build
major influential organizations.ORGANIZATION OF THE BOOK
Chapter 1 provides the framework for the study of entrepreneurship, beginning with the
theme that entrepreneurs succeed because of the resources that they possess and acquireResources in the environment:
Availability of physical resources
Availability of financial resources
Availability of technological
resources
Availability of human resources
Availability of intellectual
resources
Accessibility of suppliers
Accessibility of customers
Accessibility to transportationThe Individual
Personal resource base:FIGURE 1.1 Dimensions of New Venture Creation
Proximity to universities
Liberal regulation
Constraints in the environment:
Power of buyers
Power of suppliers
Entry barriers
Rivalry from existing
competitors
Substitute products
Government regulationThe EnvironmentNEW
VENTURE
CREATIONThe Organization
Structures
Processes
Routines
RBV strategies:
Dynamic capabilities
Isolating mechanisms
Rents
Quality
Generic Strategies:
Cost leadership
Differentiation
Focus
Primary entry wedges
Minor entry wedges
Functional level strategies:
Marketing
Finance
Operations
HumanNeed for achievement
Locus of control
Risk-taking propensity
Knowledge
Experience
Reputation
Ethics and integrity
Sociological factors:
Perceptions of desirability
Perceptions of feasibility
Role models and mentors
Entrepreneurial parents
Networks and contactsAge
Gender
Education
EthnicityDemographics:¾
À
½
SOURCE: Adapted from W. Gartner, “The Conceptual Framework for Describing the Phenomenon of New Venture Creation,”
Academy of Management Review 10, 1985: 696–706.