388 ENTREPRENEURSHIP
Entrepreneurs must search markets to acquire resources for new ventures, while
intrapreneurs typically look inside the organization for resources that are not currently
being used or employed efficiently. The intrapreneur can pry these resources (which
probably closely resemble the corporation’s core resources) loose from some current
business operation. In other words, the machines and physical plant the corporation is
not using are probably much like the resources that are actually being employed. For
example, Hewlitt-Packard’s famous skunk works operations were based on using currentTABLE 10.1 Corporate Leaders in Intrapreneurship and Innovation
1 2 3 4 5 6 7 8 910
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25Apple
Google
3M
Toyota
Microsoft
General Electric
Procter & Gamble
Nokia
Starbucks
IBM
Virgin
Samsung
Sony
Dell
IDEO
BMW
Intel
eBay
IKEA
Wal-Mart
Amazon
Target
Honda
Research in Motion
Southwest Airlines
Most innovative
companies
S&P 1200 global stock
index* +
* +
*
^ *
* +
^ *
^ *
^ * +
* +
^ * +
+
^ *
*
^ +
^ *
^ *
* +
+
^ * +
^
^ *
* +
*
*
^ +7.1%
N/A
3.4
10.7
2.0
5.7
4.4
0.0
2.2
–0.7
Private
–4.5
–11.0
2.0
Private
9.1
–0.3
13.0
Private
1.9
25.0
7.4
8.0
57.0
–0.13.40.424.6%
N/A
11.2
11.8
18.5
13.4
12.6
34.6
27.6
14.4
Private
22.7
5.1
39.4
Private
14.2
13.8
N/A
Private
16.2
N/A
25.2
12.9
N/A
13.914.311.12006 Innovative Bottom Line Return on
Rank Company Processes Growth EquityLegend: ^ Process innovation; * Product innovation; + Business model innovation; N/A Insufficient data.SOURCE: “World’s Most Innovative Companies,” Business Week, April 24, 2006: 64-65. Data is from the Boston Consulting
Group survey, S&P Compustat database, and company reports.