408 ENTREPRENEURSHIP
DISCUSSION QUESTIONS
- What benefits can corporations gain through successful intrapreneurship?
- What are the important similarities and differences between entrepreneurship and intrapre-
neurship? - How is the intrapreneurial business plan different from the entrepreneurial business plan?
Why is this so? - What impediments do large corporations impose on intrapreneurial efforts?
- Explain the Innovator’s Dilemma? What is it and how does it impede intrapreneurship?
- How does IDEO’s model promote intrapreneurial thinking and action? How is IDEO’s
approach unique? - What are the key aspects of technical innovation? How is it different from other types of
innovation? - Why is a Blue Ocean strategy preferred to a Red Ocean strategy?
- What are the Blue Ocean tools and principles? How do they work? Which seems the most
critical to you? - How is innovation done at your company or university? What improvements in the process
would you make?
EXERCISES
- Choose a company from Table 10.1. Research the company’s intrapreneurial experience,
processes, and history. Evaluate its approach compared to that of its closest competitor. - Consider a company you work (or have worked) for. How was corporate venturing done
at this firm? How were you and co-workers involved in the process? What recommenda-
tions would you offer to make this company more intrapreneurial? - Identify a product category that looks ripe for innovation. Use the Blue Ocean tools to
reconfigure the market and find Blue Ocean space for a corporate venture.