Vassil Chalashkanov:
- Designed, tested, and implemented a
sales script aimed at introducing a
standard selling method and increasing
the effectiveness of sales efforts
throughout all company-owned retail
outlets in Bulgaria. Using the script
ensures that all elements of the effec-
tive sales approach are used. - Introduced new services to the market
that required expanded facilities, and
negotiated the rental contract and set
up the warehouse space in a way that
complies with the customs require-
ments for a bonded warehouse.
Ensured the on-time licensing of the
facilities to launch the new products
sooner. - Initiated a service center expansion
project at DHL in 1998. The expan-
sion was necessary to address the prob-
lem of insufficient geographic service
coverage and imperfect performance
indicators in same-day shipment
departures and deliveries. Created
partnerships with small, local service
companies who had excess capacity
and were willing to start delivering
and collecting shipments on DHL’s
behalf in their area. Doubled the num-
ber of service centers in one year.
Coverage and same-day performance
improved dramatically. - Worked closely with the CEO of the
largest gasoline importer in Bulgaria
and the regional chief of customs, who
supported projects on several occasions
by ensuring the speedy processing of
licensing documentation.
Organizational Plan and Human
Resource Strategy
MedTrack’s Purpose.To significantly im-
prove the quality and lower the cost of health
care by enabling medical providers to accu-
rately track medicines and equipment 100
percent of the time. To help hospitals save
more lives.
MedTrack’s Values (CRISP).
- Customer Focus—We are dedicated to
exceeding the expectations of our
stakeholders. - Results Driven—We have a sense of
urgency. We confront and overcome
obstacles to achieve our objectives. - Integrity—We will earn trust by hon-
est and ethical business practices. - Safety—We are committed to provid-
ing reliable tracking systems to ensure
patient health and safety. - People Driven—We enable our cus-
tomers to keep patients safer. We will
value our employees by providing
them a safe and innovative environ-
ment.
MedTrack’s Mission. MedTrack will elimi-
nate deaths related to preventable tracking
errors in hospitals by supplying an accurate
and efficient tracking system. The system
will provide value to hospitals and increase
patient satisfaction. The goal is to make
incorrect administration of medicine and
patient wait for life-saving equipment a
thing of the past.
MedTrack’s Goal. MedTrack’s Goal is to
establish itself in hospitals throughout the 50
states in five years and become the largest
provider in the world of medicine-tracking
systems within ten years.
Organizational Plan.The organization will
be built on a commitment to provide a safe,
equitable, and innovative workplace environ-
ment with an emphasis on valuing people.
MedTrack’s core values and strong commit-
ment to human resources will enable the
company to not only attract talented individ-
uals, but also retain them. In addition, this
will enable MedTrack to change the focus
from a compensation-based organization to
an organization that values people and their
contributions, thereby providing better moti-
vation and satisfaction to employees.
The initial organizational plan will be to
438 ENTREPRENEURSHIP CASE