Dollinger index

502 ENTREPRENEURSHIP CASE

EXHIBIT 7 Generational and Gender-Specific Behaviors When Calling 411 to

Search for a Business

Which of the following business listings have you requested in the past year?

Restaurants & bars
Retail stores
Hotels/lodging
Movie theaters, amusement,
& recreation
Transportation: Taxis & airlines

All Adults

43%

36%

24%

20%

10%

Millennials

50%

33%

11%

25%

5%

Gen Xers

46%

42%

19%

21%

11%

Boomers

39%

34%

31%

18%

12%

Women

43%

42%

20%

22%

7%

Men

43%

30%

28%

19%

13%

When you’ve needed a phone number or address while in the car or “on the go,” which of the
following have you done instead of calling 411?

Called a family
member
Called a friend
Stopped at a phone
booth
Called a colleague
Tore page from phone
book
Booted up computer in
the car
Driven to wireless “Hot
Spot”
Person or people most
frequently called for
number

All Adults

58%

46%

29%

27%

7%

7%

5%

Millennials

63%

56%

19%

20%

7%

6%

6%

Mom: 38%

Gen Xers

65%

52%

27%

32%

9%

7%

7%

Spouse or

Significant

Other: 39%

Boomers

52%

37%

35%

27%

6%

7%

3%

Spouse or

Significant

Other: 37%

Women

64%

49%

26%

23%

6%

4%

3%

Mom: 21%

Men

53%

43%

31%

30%

9%

10%

6%

Spouse or

Significant

Other: 37%

SOURCE: Tellme press release. “The 411 on 411: New Study Uncovers Key Generational and Gender-Specific Behaviors
When Calling 411 to Search for a Business,” August 21, 2006. http://www.tellme.com/press-10092006.html.