Subject Index 573Blue Ocean
described, 400
strategies, 398, 400–404
Blue Ocean Strategy (Kim and Mauborgne), 384, 400
boards of directors
business plans, 196
fiduciary boards, 349
guidelines for successful, 351
organizations, creating, 349–351
responsibilities of, 350–351
Sarbanes-Oxley law, 351
book value, 276
bootstrapping
early stage financing, 260
financial resources, substituting for, 48
financing, obtaining, 157, 158
Boulder County, Colorado, entrepreneurial system, 44
brainstorming, 397
break-even volume, 218
building personas of IDEO strategy, 399
Built to Last (Collins and Porras), 340, 351–352, 353
bundling, as pricing approach, 221
Bureau of Labor Statistics
restaurant industry, 458
teenagers, employment of, 5
business, form of
business plans, 173, 197
legal forms of organization, 173, 282–285
new venture creation, 439
business cycle, 84
business failure
causes of, 255
financial management, 254
intrapreneurship, 396
tolerance for, 347
business format franchise, 413
business-level strategy, described, 113
business marketing, 224, 225
business models
affiliate models, 115, 116
e-commerce models, 115, 116
revenue model, 113
strategy and, 113–116
strategy diamond, 113–114
transaction model, 114–115
business negotiation, defined, 319–321
business performance, and planning, 160
business plans, 154–204
appendixes, 175
background and purpose, 167, 423–424
benefits of writing, 159–160
business plan competitions, 182–183
competitive factors, 92, 93, 169, 187–189
costs of, 158–159
cover page, 161–162, 163
critical risks and contingencies, 173–174, 197–198,
439–441
critique of, 175–177, 178
development and production, 169, 189–191, 430–
432
elements of, 160–175
example of, 183–204
executive summary, 162–164, 165–166, 422–423
explained, 156
fast-food restaurant, 442–455, 456–465, 466–474
financial plans, 170–171, 194–195, 434–435, 436,
437, 533–534
financial statements, 200–202, 462, 463, 470–471,
524
form of business, 173, 197
format and presentation, 177–180
general format, 161
history and current situation, 183–185
human resources, 172–173, 196–197
market analysis, 168–169, 170, 184, 186–187,
425–430
marketing, 191–192
marketing strategy, 170, 192–194
mission statement, 185
need for, 156–158
new venture, research for, 155–156
new venture creation, 422–441
objectives, 167–168, 185–186, 424–425
organization and management, 172–173, 195–197,
435–439
outline for, 161, 164, 166–167
ownership, 173, 197
production, 169, 189–190, 203–204
sales forecasts, 170, 194, 434
scheduling and milestones, 174–175, 199, 441
summary and conclusions, 174, 199, 441
table of contents, 162
business process patents, 80
business to business model, 115
business to business to customer model, 115
business to customer model, 115
business type
business plans, in, 164, 165
new venture creation, 422–423
Business Week
business environment, 73
intellectual and human resources, 49
technological resources, 50
Business Week Online, 7
buyer group concentration, 92, 94
buyer power, 92, 93, 94–95, 96–97
buyer selection strategy, 95
buyer utility map, 403
buyer’s costs, 94
buzzmarketing, 380–381
C corporations, 283–284, 285
Cable News Network (CNN), 73
California Teachers Association, 329
callable warrants, 317, 318
capabilities. See also resources and capabilities
crafting and evaluating strategy, 145–146
described, 35, 36
resource-based theory emphasizing, 35
capacity
excess, in transitional industries, 137
loans, positioning for, 271