Subject Index 579Internet marketing, 233, 234
political and governmental analysis, 78, 82
Global Entrepreneurship Monitor, 55
goal consistency test, 147
goals
new venture creation, 438
top management teams, maintaining, 346–347
vision of organization, 354–355
“going public,” 267, 268, 269–270
governance of transactions, 115
government
government sponsorship as entry wedge, 120, 123
Internet marketing, 233
marketing activities, 226
political and governmental analysis, 78–82
Greeting Card Association, 484
greeting card industry, 482–491
groupshift, 349
groupthink, 349
growth strategies, 126, 128
halo effect, 214
hard-to-copy resources. See imperfectly imitable (hard-
to-copy) resources
Harvard Negotiation Project, 324, 325
harvest of profits, 309
health care Internet marketing, 233
health concerns, 445
health insurance, 444–445
Heritage Foundation, 12
heuristics, explained, 64
historical conditions, unique, 41
historical earnings, 277–278
historical resource bases, 278
history and current situation in business plans, 183–
185
“hold harmless” clause, 337
holding companies, described, 365
Hong Kong, economic formula in, 13
horizontal integration, 137
human resources
business plan, 172–173, 196–197
career advancement, 375
compensation practices, 374
job autonomy, 375
management strategy, 196–197
quality of life, 375–376
strategic resources, 49–50, 51
successful practices, 373–376, 377
training practices, 374
ICV (internal corporate ventures), 385
IDEO method of intrapreneurship, 395, 397–398, 399
illumination, in Four-I model of creative thought, 68
imagination, in Four-I model of creative thought, 68
immigrants
demographics, 87–88
negative displacement, 56–57
imperfectly imitable (hard-to-copy) resources
financial resources, 48
strategic resources, 37, 40–43, 44
impetus factors for entrepreneurship, 55–58
implementation
Four-I model of creative thought, 68
IDEO method of intrapreneurship, 397
implementation stage of diffusion process, 214, 215
inbound logistics, 235
Inc. magazine
cash, rules for, 262
fastest-growing companies, 269
incentives for economic development, 81, 82
income of buyer, 94
income statements, 536–537
incongruity as source of opportunity, 19
incorporation laws, 81, 82
incubation in Four-I model of creative thought, 68
incubator organizations, 356, 358
Index of Economic Freedom, 12–13
Indiana AngelNet, 265
Indianapolis Life and Health Science Initiative region,
44
indirect marketing materials, 224
individual franchise agreements, 413
individuals
creativity, 65
entrepreneurship, dimensions of, 20–21, 26
inducements for top management team, 346
industrial or business goods, 224
industry analysis, 91–92, 93
industry environment
declining industries, 134, 141–142
emerging industries, 133–136
fragmented industries, 142–144
maturing industries, 134, 138–141
strategies for, 132–144
transitional industries, 134, 136–138, 137–138
industry life cycle, explained, 132–133, 134
industry path, explained, 58
industry structure as source of opportunity, 19
influence
bases of, 83
extent of, 82
infomercials, 225–226, 227, 229
informal networks, 357
information
buyer power, 95
described, 129
marketing activities, 230–231
Information Rules: A Strategic Guide to the Network
Economy (Shapiro and Varian), 129
information strategies
cooperation and compatibility strategy, 131–132
e-commerce, 129, 131–132
intellectual property, 130–131
lock-in, 131, 132
network strategy, 131
value pricing, 130
versioning, 130
initial public offerings (IPOs)
fast-food industry, 462, 466
online postage company, 476
outside equity, 267, 269–270