Subject Index 581labor force, 458–459
labor laws, 444
lagging indicators, 366
land value, 276–277
large businesses, ethics in, 371, 372
Law on Commercial Franchise Business Administration
of 2005 (China), 507–508
leadership
increased emphasis on, 14
maturing industries, 140
top management teams, maintaining, 348
leading indicators, 366
learning dimension of entrepreneurial performance,
366, 367, 368
learning personas of IDEO strategy, 399
legal challenges as barriers to entry, 100–101
legal deterrence to copying resources, 40–41
legal forms of business, 173, 282–285
legal issues
bankruptcy, 287–291
legal forms of organization, 282–285
new venture financing, 282–291
pricing, in marketing activities, 220–221
private placements, 285–287
legislation
Bankruptcy Prevention and Consumer Protection
Act of 2005, 291
Bankruptcy Reform Act of 1978, 289
Bankruptcy Reform Act of 2000, 290
Clayton Act, 221
fast-food industry, 444–445
Robinson-Patman Act, 221
Securities Act of 1934, 81
Sherman Act, 220–221
Truth in Lending Act, 221
Uniform Partnership Act, 283
leveraged buyouts, 395
licensing
greeting card industry, 488–490
parent company sponsorship, 120, 122
political and governmental analysis, 81, 82
limited liability companies (LLCs), 284–285
limited partnerships, 283, 285
linkage ambiguity, 41
liquidation value, 276, 277
LLCs (limited liability companies), 284–285
loans
lenders, choosing, 271–273
positioning for, 270–271
location
geographic, as marketing strategy, 214–215, 246–
251
geographic areas, infrastructure of, 44
negotiations, site of, 326–327
online sites, 192
lock-in, explained, 131, 132
locus of control as personality characteristic, 52, 54
logos, 162, 163
long-term goals/objectives
balanced scorecard, 366
business plan, 167, 168
new venture creation, 425
Los Angeles Times, 151
low-cost strategy, 92
loyalty to companies, 4–5
luck
marketing strategy, 215
resources and capabilities, 34–35
macroeconomic analysis
cyclical change, 84
structural change, 83–84
macroenvironment of new venture, 72
macroenvironmental influences
business plans, 169, 188–189
new venture creation, 428–430
maintenance, repair, and operating products, 224
major entry wedges, 116–119, 120, 122
Malcolm Baldridge National Quality Award, 128
management. See also top management team
business plan critique, 176
business plans, 172–173, 195–197, 435–438
corporate reputation, 46
entrepreneurial event, of, 56, 60
executive summaries in business plans, 164, 165
expertise, provided by investors, 339
fast-food industry, 450–451
fragmented industries, 144
growth strategies, 126, 128
increased emphasis on, 14
investment criteria, 303, 305
new venture creation, 423
practices, myths about, 352, 353
replacement of by investors, 304
software company, 533
voice portal business, 497
manifestation, degree of, 83
manufacturing
Internet marketing, 233
new venture creation, 430–431
manufacturing-based approach to quality, 24–25
market
attractiveness as investment criteria, 303, 305
environment for franchises, 507–508
market share, 249–251
potential, determining, 247, 248
sales forecasting, 240–242
structure as source of opportunity, 19
trends, 457
voice portal business, 494
market analysis
business plans, 168–169, 170, 184, 186–187
new venture creation, 425–430
market relinquishment, explained, 120, 122
market research
conducting, 210–213
defined, 210
innovations, on, 213–214, 215
process innovation, 87
market segmentation
marketing strategy, 215–216, 217
new venture creation, 432