Even if you’ve never considered yourself to be assertive, mastering a few basic
techniques soon starts to reap untold rewards. Apply the I-T-I-A Formula©:
■ Decideto become more assertive.
■ Thinklike an assertive person, and think of yourself as one.
■ Imagineyourself behaving assertively and being treated accordingly.
■ Actassertively. Start by taking small steps. Keep going until the uncomfortable
feelings fade.
(^45) How to be assertive