to impose unsustainable losses on a new entrant—to heavy brand-name
advertising. (These and other created entry barriers will be discussed in
more detail in Chapter 11 .)
rishikesh
(rishikesh)
#1
to impose unsustainable losses on a new entrant—to heavy brand-name
advertising. (These and other created entry barriers will be discussed in
more detail in Chapter 11 .)