Mastering The Art Of Success

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ABOUT THE AUTHOR
Andrew Lock, is a maverick marketer
who’s been influenced by generations of
unconventional marketers including Claude
Hopkins, Dale Carnegie, Dan Kennedy, Seth
Godin, Jay Abraham, and o f course, fellow
Brit, Richard Branson of the Virgin empire.
Help! My Business Sucks!
(www.HelpMyBusiness.com) is a free, weekly
Web television show that helps entrepreneurs
“g et more done and have more fun.” Hosted by Andr ew Lock, the show
provides plenty of practic al m arketing tips, big lessons from well-
known brands, a nd lots of little-known resources that small business
owners can use to increase their profits fast.
With an irreverent, entertaining, and humorous style, the show has
also become more popular than a supermodel at a Catholic boarding
school.
As a result of the lessons he’s learned, Andr ew is on a mission to
expose traditional marketing techniques as outdated and ineffectiv e.
You’ll discover much better ways of promoting your business and to
make it stand out from the crowd. You’ll also discover that “marketing is
everything and everything is marketing”—a phrase you’ll hear a lot
fr om Andrew.
Andrew’s Story
It all started with potatoes...
As a kid, Andrew challenged every “normal” way of making
money that was accepted by all the other kids. While most s chool-age
yo uths were doing a paper route to earn some pocket money, Andrew
hated ge tting up early in the morning, so that didn’t seem li ke a good
id ea.