Mastering the Art of Success
and realize that people who exhibit self-confidence are credible and
likeable.WRIGHT
Why is it important to extend your brand to all company
representatives?BALDRIDGE
Successful branding occurs when performance matches the image.
Your captivating brand is your best investment in your business.
Success and an increase in revenue have everything to do with the
“know, like, and trust” factor. The more compelling your brand, the
better your bottom line; it ’s that simple. The total experience a client
has with you and your product, your employees, or services will
determine your reputation and success.
Although your potential clients make decisions about working with
you in a very short time, you can manage the impressions your clients,
or colleagues perceive of you and your business.
Your message to the public must be consistent with all materials
and employee behaviors including the f ollowing:- office stationery
- attire or staff uniforms
- marketing material
- Web site
- E-mail and correspondence
- telephone greeting
- response time
- staff conduct
If you have staff, provide training to ensure they understand how
important their image is to your company’s success. Train, equip, and
empower personnel with a standard operations manual about how to
ha ndle a disgruntle customer and r esolve issues. This ensures everyone
in the company h andles an i ssue exactly a s the CEO would.
Each