Acknowledgements
First, we would like to thank Francesca Heslop and Simon Alexander,
Commissioning Editors for Business and Management, and Sharon Golan,
Editorial Assistant for Business and Management, at Routledge for their faith in
the project and help along the way.
We are truly honoured that some of the most inspirational people in brand
management research have agreed to contribute to the book with their valuable
thoughts and insights. We gratefully acknowledge Professor Leslie de Chernatony
(Birmingham University) for writing the foreword and Professor Majken Schultz
(Copenhagen Business School), Professor Emerita Mary Jo Hatch (University of
Virginia), Adjunct Professor Joseph Plummer (Columbia Business School),
Professor Kevin Lane Keller (Tuck School of Business, Dartmouth College),
Associate Professor Susan Fournier (Boston University), Associate Professor
Albert M. Muniz, Jr. (DePaul University), Professor Thomas C. O’Guinn
(University of Wisconsin), and Professor Douglas B. Holt (Saïd Business School,
Oxford) for writing comments for the approach chapters.
We deeply thank the Columbus Foundation, Copenhagen, and the Thomas B.
Thrige’s Foundation, Copenhagen, for financial support for this project.
We are grateful for the permissions granted by the American Marketing
Association, California Management Review, Copenhagen Business School
Press, Harvard Business School Publishing, Indiana University Press,
University of Chicago Press, Westburn Publishers, and World Advertising
Research Centre.
On a personal note, Tilde would like to thank Charlotte and Mogens for the long
and inspiring collaboration on this project. Among somany things, I thank my
parents Mette and Troels Heding for once a week taking me to the library bus as a
child. My most heartfelt thanks go to my husband Flemming Pedersen for his
admirable patience, love and support. For my part, I dedicate this book to the
lights of my life – our daughters Iris and Marie.
Personally, Charlotte wishes to thank Tilde for giving me inspiration to
overcome this long and at times exhausting writing process. Your spirit,
supportive and caring friendship has kept me going. I also thank Mogens for never
doubting the project, and for his invaluable input and encouragement. I would also
like to thank my parents Jytte and Børge Knudtzen for always supporting my not