Brand Management: Research, theory and practice

Aaker, D.A. 4, 10, 11, 12, 13, 14, 110, 132
Aaker, J. 117, 118, 119, 128–29, 130, 132,
136, 139, 145, 149, 164, 247
Abratt, R. 48
Aggarwal, P. 164
Ahuvia, A.C. 124
Alba, J.W. 106b
Albert, S. 54b
Algesheimer, R. 194
Angeli, F. 149
Arsel, Z. 208
Askegaard, S. 210, 211
Atkinson, P. 192

Balmer, J.M.T. 48, 62–63, 71, 246
Barrow, S. 16
Behrens, P. 48
Belk, R.W. 123, 124
Bettman, J.R. 91
Biel, A.L. 11
Bitner, M.J. 152b
Bjerre, M. 4, 245
Borden, N. 30, 37
Bouwman, M. 90–91, 96b
Brasel, A. 145
Brown, S. 183, 195, 198
Buhl, C. 157

Cunha, P.V. 108, 250, 251–53, 256t, 257

de Chernatony, L. 17
Drury, S. 17
Dwyer, K. 232b

Farquhar, P.H. 11
Fournier, S. 145, 152–53, 155, 157, 158,
159b, 160, 161–62t, 166, 167b, 168b,
171, 176, 247
Franzen, G. 90–91, 96b

Garsten, C. 211

Gay, P. du 209

Gioia, D. 54b

Goodyear, M. 249, 250, 251t, 256t, 257

Green, A. 75b

Greyser, S.E. 48, 62–63

Grönroos, C. 37

Grunig, J. 13

Hackley, C. 166, 169, 173, 174, 216, 225b

Hammersly, M. 192

Hanby, T. 21

Hasselström, A. 211

Hatch, M.J. 52, 54, 58, 62, 62f, 71f, 78, 246

Heding, T. 4, 245

Highhouse, S. 16

Hill, S. 14

Holt, D.B. 12, 84, 112, 208, 210, 213, 214,

216–17, 218–19, 220, 222, 223, 229,

230–31b, 231, 235b, 247, 253, 255–56,

256t, 259n7

Hultman, C.M. 36b, 37

Hutchinson, J.W. 106b

Ind, N. 16

James, W. 123

Joachimsthaler, E. 10, 12, 13, 14

Jung, C.J. 131

Kapferer, J.-N. 4, 10, 11, 12, 14, 15

Karmark, E. 16

Kates, S.M. 209

Keller, K.L. 4, 10, 11, 12, 13, 16, 24, 84,

92, 93f, 94, 95–96, 101, 102b, 107,

110–11, 112, 149, 246, 253, 259n2

Kennedy, S.H. 50

Klein, N. 214

Kleine, S.S. 166

Name Index