Brand Management: Research, theory and practice

Knudtzen, C. 4, 245
Kotler, P. 44
Kuhn, T. S. 4, 21, 245, 249, 256t, 257, 258

Lasn, K. 221
Law, J. 75b
Lederer, C. 14
Lehman, D.R. 110–11
Lievens, F. 16
Lindemann, J. 11
Louro, M.J. 108, 250, 251–53, 256t, 257

Mangold, G. 16
Mariampolski, H. 192
Mark, M. 131
Martin, J. 66t
McAlexander, J. 187, 189, 193
McCarthy, E. J. 30
McCarthy, E.J. 37, 246
McCracken, G. 213, 214, 215, 216, 223
Mick, D. 157
Miles, S.J. 16
Mosley, R. 16
Muñiz, A.M. Jr. 111, 182, 184, 187,
188–89, 189, 191, 193, 197, 203b, 247

O’Guinn, T.C. 111, 182, 187, 188–89, 191,
197, 203b, 247
Olins, W. 10, 50b, 57

Park, C.S. 11

Park, C.W. 94

Pearson, C.S. 131

Plummer, J. 126b, 148

Purdy, F. 148, 149

Reeves, R. 236

Ries, A. 14, 106b, 236

Salzer-Mörling, M. 11, 52

Schouten, J.W. 187, 190, 193

Schroeder, J.E. 11, 52

Schultz, M. 48, 51, 52, 54, 62, 62f, 71f, 78,

246

Shau, H.J. 184, 189, 193

Shaw, E. 36b, 37

Simon, C.J. 11

Smith, A. 31

Srinivasan, V. 11

Sullivan, M.W. 11

Sung, Y. 126

Thompson, C.J. 208, 211, 231–32

Tinkham, S.F. 126

Trout, J 14, 106, 236

Vallaster, C. 17

Wetten, D. 54b

Wipperfürth, A. 17, 184

Yao, J.L. 157, 168b

Name Index 261