Good, George thought, because he didn’t wear
cologne or go to bars.
“You become a Love Magnet by loving your employ-
ees, your customers, your company, and your family. You
become a Love Magnet by “sharing the love generously.”
Jack stepped in and said, “I know it sounds corny to
talk about love in the business world, George, but she’s
right. All any of us really want is to be loved, and all your
employees really want is your love.” George thought of
José and realized they were onto something.
He told them about José and how all he wanted was
to be recognized and cared about. George had promised
he would do something for José to show him but didn’t
know what.
“Love is all he wants, George. You can give all the tro-
phies and awards you want, and sure a raise would be a
good idea for him, but eventually the gift is forgotten and
the excitement of the raise wears off and what remains is
an emotional feeling, a feeling of whether you love them.
That’s what it’s all about, George. José and your team
want to know that you care about them. They want to
know that you are concerned about their future and wel-
fare. They need to know that you love them. It can’t be
just about you and your job. It also has to be about them.
And when you love them, they’ll love you back. If you
treat them like a number or your next promotion or your
next bonus, they’ll treat you like a number. But if you re-
ally love and care about them they will love you back by
working hard for you, by being loyal to you, by surprising
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Love Your Passengers