you with amazing initiative and success stories, and by
teaching you as much as you will teach them. It’s the
same with sales, George. The best salespeople are Love
Magnets. When customers know you love them instead of
just seeing them as a new car or boat, they’ll never leave
you. When they feel the love they will send you more
business and refer more people to you. People do busi-
ness with people they like and who love them. The more
love you put out the more that comes back to you. And
when your team knows you love them and feel the love
from you they will want to stay on your bus wherever it
goes. So enthusiasm gets them excited about being on
your bus, but love is what keeps them on the bus.”
“This all sounds wonderful,” George said skeptically.
“It really does. But talking about love and business is one
thing and practicing it is another. Let’s face it, the last time
I checked, giving hugs at work is not too popular with
Human Resources. Love in theory is wonderful but how
do you practice it at work is my question. And how do
you also get past all the people who think love is weak
and for wimps?”
“Great point,” Jack said. “It’s not easy. No one said
love was, especially in business. But with commitment
and practice there is no better way to enhance the perfor-
mance and productivity of your team. Regarding love be-
ing for the weak, well, they just don’t understand the
research. Tell them, Marty.”
Marty explained how a human being is stronger when
they are thinking positive, loving thoughts than when
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The Energy Bus