project or deadline or job at stake. It won’t last and it
won’t lead to greatness. Foster spirit and allow it to
move through your team by fueling up with purpose.
Find the bigger purpose and vision before your prod-
uct launch and let it fuel you and your team every day
thereafter. I can’t tell you what this purpose and vi-
sion are. Only you can decide this.
Remember you’re driving the bus. You have the
best view and vision so you’ll also need to communi-
cate your vision and purpose with your passengers.
Once you find your bigger purpose and vision then
share it with your team. Once they are a part of this
bigger purpose and vision they will work harder and
longer for you.
Jack told me to tell you that he spent too many
long nights by himself before big presentations until
he learned this rule. So drive with purpose today and
every day and cultivate it in your team and they’ll not
only stay on your bus when it’s cruising but they’ll also
get out to help push it when it breaks down. Shared
purpose keeps a team energized and together. Share
it, George.
JOYGeorge couldn’t help but smile and shake his head.
Less than two weeks ago he had had a flat tire and couldn’t
catch a break. Now after missing the bus he still received
rule #9 and Joy and Jack had provided him with exactly
the answers he sought, as if knowing the questions he
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The Next Day