Chapter 30
The Team Gets Inspired
135Instead of telling the team his bigger pur-
pose and vision, George had an idea to let
his team formulate a shared purpose and
vision together. Rather than being told
what their purpose and vision should be, he thought it
would be more powerful, meaningful, and inspiring if the
team formulated what they wanted it to be. And powerful
it was. George explained the several examples Joy had
shared with him and immediately the team ran with it.
They started sharing ideas back and forth. Like a game of
ping pong the energy was bouncing around the room
while Jamie wrote all their ideas on a white board.
Then over the course of an hour and many discussions
later they narrowed it down to three central principles that
everyone, including George, agreed on. For today and
every day hereafter they would not just be a team who
brought new lightbulbs to market but rather a team that:
- Strived for greatness and produced great ideas,
great marketing campaigns, and great results.