their friends, co-workers, bosses, family, or whomever
to get on their bus. At the web site you can also print
out tickets to personally hand to people if you want to
invite them face to face.”
“Isn’t that fantastic, George?” Joy said to him as she
gave a big thumbs up to Janice.
Janice spoke up again. “Oh and I almost forgot. We
also made it possible for you to write a message that is e-
mailed along with your e-bus ticket explaining your vi-
sion and goal. So when you send your e-bus tickets to
your team George, you can say This is my vision for our
team and our product launch and this is where my bus is
going and I want to invite you to get on. We do this often
at school when we are starting new initiatives, and the
principal sends an e-bus ticket to all the teachers inviting
them to get on her bus. It’s a lot of fun but more impor-
tantly it works.”
“That’s what I’m talking about!” Joy said, more excited
than ever. “There’s no better way to get people on your
bus than telling them where you are going and asking
them to get on. But remember, George, you must share
your vision with them. You must make it clear what you
expect the launch to be like and how you expect the
team to work together with no infighting and no egos
getting in the way. And tell them how you expect every-
one to come together for the collective good of delivering
a stellar performance. If you don’t clearly communicate
your vision of the road ahead no one will want to travel
with you.”
58
The Energy Bus