Joy then advised George on a plan of action. She had
been through this drill before and it had worked wonders
with everyone who had ever come on her bus. It even
worked before they had a fancy web site and had to
make the tickets by hand. But they were equipped and
now George would be, too. She told him how he should
e-mail an e-bus ticket, without a message, to his boss and
his team at work. That would get them curious, she told
him. She took him step-by-step and explained how to
meet individually with each person, share his vision for
the product launch, and give each person a paper bus
ticket printed from http://www.theenergybus.com. Then she ad-
vised him to conclude with, “Now that you know where
my bus is going and you are clear about my vision for the
road ahead, if you are ready to get on my bus then return
the ticket with your name on it to my office Monday
morning by 9 A.M.”
George was looking forward to making this happen.
Timing couldn’t be better since the launch of the NRG-
2000 was a week from today and on Monday he would
know who was on his bus and who wasn’t. Plus the
weekend would give everyone time to prepare for the
upcoming big week. The energy is shifting, he thought.
“Oh and one more thing,” Joy said as the bus
reached George’s office building. “Make sure you do a
separate e-bus ticket for your wife, too, and tell her
your vision for yourself, your marriage, and your fam-
ily. She needs to know where you want to go, George.
Don’t forget that.”
59
Bus Tickets