Design Literacy: Understanding Graphic Design

problem was, people do not always want to be influenced in such ways.
Numerous Benetton store owners were reluctant to offer the magazine;
some adamantly refused.Colorswas volatile and unpredictable. It was the
first official organ of a mainstream corporation not to be dictated by
demographic surveys or bottom-line policy. The magazine mirrored the
passions of its editors and contributors rather than the marketplace and
offered readers challenging ideas rather than safe clichés.